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Schedule

JuiceCon 2019 Schedule

The schedule is here! Please be aware that there may be some changes between now and the event.

 

11/09/2019

8:00 am

8AM - 10AM: Registration ● Breakfast ● Networking ● Exhibits

Relaxation Time.

10:00 am

Both Tracks

Keynote ● Stage 1

Opening Keynote

Charlie Wettlaufer
President & CMO, Goodnature

The juicing community is stronger than ever, and we need to continue working together to grow the industry. Charlie will present the current challenges of our industry and how we can spend the weekend together, helping each other overcome the hurdles that might be holding us back. Leave JuiceCon more educated, and more capable than ever.

Relaxation Time.

10:30 am

Both Tracks

Panel Discussion ● Stage 1

Why we need the JMA

Juice Makers Association

The Juice Makers Association was formed in 2018 as a non-profit 501(c)6 to give thousands of independent juice companies a unified voice, and this year at JuiceCon 2019 we're officially opening up JMA for membership. Charlie will host an open discussion about the JMA featuring a few thought leaders in the industry, and we will be looking for audience engagement to help us decide what the JMA should focus on first. Be part of the discussion.

Relaxation Time.

11:15 am

Both Tracks

Presentation ● Stage 1

Nutritional Hot Topics in Juice

Cherie Calbom, M.S.
The Juice Lady

Cherie Calbom M.S., a leading authority on juicing for health and detoxification, addresses the common nutritional questions consumers ask about juicing. There are more questions now than ever on topics like sugar content of natural juice, celery juice, and the lack of fiber in juice. Learn the truth about these concerns (backed up by science) and how to educate your customers on the topics. Cherie will leave time for Q and A.

Relaxation Time.

12:00 pm

12PM - 1PM: Lunch ● Networking ● Exhibits

Relaxation Time.

1:00 pm

growth

Workshop ● Stage 1

Increasing Profitability by Hiring a Consultant

Erin Powell
Founder & CEO, Ginger Juice

You already have a good business, does it make sense to hire a consultant and share your private information with them? Learn about Erin's experience in her juice business, and if hiring a consultant is right for you. This workshop features actionable takeaways and straight-forward advice.

startup

Workshop ● Stage 2

Branding and Intellectual Property

Andrew Walker
Co-Founder, Little West

Andrew and his wife Cassandra started a successful juice business in LA, and later had to completely re-brand due to intellectual property issues with their name and trademarks. Learn from Andrew's first-hand experience on choosing a name, brand, and protecting your trademarks as a new business. Includes Q and A.

Relaxation Time.

2:00 pm

startup

Presentation ● Stage 2

Impacting Your Community

Chris Goode
Founder, Ruby Jean's Juicery

Your business should be more than a company, it should be a staple in the local community. You can increase the quality of nutrition in your community and make a meaningful, long term impact. Chris has been working hand-in-hand with his local community on getting better nutrition into schools, hospitals, and under-privileged neighborhoods.

growth

Workshop ● Stage 1

Generating Effective PR

Olivia Esquivel
Co-Founder, Southern Pressed Juicery & Wildcrafted Collection

Olivia is a master at getting attention for her brand and herself in media, including Vogue, Southern Living, Fast Company, and more. In this workshop, Olivia will walk us through step-by-step on how to approach media outlets and build brand buzz on social media to win the attention of the public. Includes Q and A.

Relaxation Time.

3:00 pm

growth

Workshop ● Stage 1

Digital Marketing in Detail

Shizu Okusa
Founder & CEO, Wellthy & Co

Being an expert in digital marketing and order fulfillment, Shizu will walk us step-by-step through her guide to online success. Social media marketing, driving online sales, and more.

startup

Workshop ● Stage 2

Juicing as a sustainable industry

Nori Ko
Founder, Sunshine Juice

In Tokyo, Japan, Nori's mission is offering healthier options not just for people, but for all of society and the environment. Learn from Nori's positive initiatives, including repurposing juice pulp as botanical dye, supporting farming, and his juice fasting approach taken from traditional Japanese medicine.

Relaxation Time.

4:00 pm

Both Tracks

Presentation ● Stage 1

Outlasting Trends

Jessie James
Co-founder and president, DROUGHT

DROUGHT was founded in 2014, prior to the juice boom that grew so many companies into overnight successes, only to take them down when the wave passed. Jessie was able to build DROUGHT in a way to outlast the trend, and the company is now growing faster than ever. Through Jessie's story, you can learn how to be smart about taking on investment and pushing for growth.

Relaxation Time.

5:00 pm

Both Tracks

Event ● 1st Stage

Tasting and Presenting

Goodnature World Juicing Championship

Contest participants will present their juices to the panel of judges, who will give their feedback on presentation, taste, and composition. The finalists and winner will be announced on Sunday.

Relaxation Time.

5:00 pm

Both Tracks

Networking ● Patio and Greenspace

Cocktail Party

5 PM - 7 PM

All inclusive cocktail party in the beautiful outdoor yard, featuring drinks and light fare, a perfect time to network with fellow juicepreneurs and our exhibiting partners. During the first hour of the cocktail party, we will simultaneously be hosting the first round of the Goodnature World Juicing Championship inside.

Relaxation Time.

 

11/10/2019

8:00 am

8AM - 10AM: BREAKFAST ● NETWORKING ● EXHIBITS

Relaxation Time.

10:00 am

Both Tracks

Presentation ● Stage 1

Incorporating CBD

Timothy Nickerson + Michelle Nickerson
Founders, Maine Juice Co.

Wondering where to start with CBD? Tim and Michelle break it down from start to finish so you can start incorporating this popular wellness booster into your juices right away.

Relaxation Time.

11:00 am

Both Tracks

Workshop ● Stage 1

Bright, Vibrant Juice

Ari Sexner
Juice Business Consultant & Author

As a chef, Ari is constantly experimenting with juicing and the combination of ingredients. He has learned some useful tips and tricks as well as what to avoid in order to give your juices the much-desired bright, vibrant colors that customers associate with freshness and how to keep them that way. Elevate your juices with this exciting workshop.

Relaxation Time.

12:00 pm

12PM - 1PM: Lunch ● Networking ● Exhibits

Relaxation Time.

1:00 pm

startup

Presentation ● Stage 2

Core Values and Growing a Juice Business

Kat & Landon Eckles
Co-founders, Clean Juice

When your company is quickly growing, you will often be forced to make tough choices. Deciding on your core values early, and staying true to them will make an impact on your company, your brand, and your employees.

growth

Presentation ● Stage 1

How to engage and retain your staff

Jordan Boesch
Founder & CEO, 7shifts

Employees are the heart of your business. Once you have an operating business, the biggest challenge may be keeping your staff happy and motivated. What does it take to keep an employee engaged, and to ultimately grow your team for success?

Relaxation Time.

2:00 pm

growth

Presentation ● Stage 1

Expanding Your Reach

Ross Franklin
Founder & CEO, Pure Green

Pure Green is a successful multi-location juice bar, which has recently launched a wholesale line and begun franchising. Learn how to grow your company by developing a strategy and entering new markets. Includes audience Q and A.

startup

Workshop ● Stage 2

Launching a made-to-order cold press juice bar

Tom & Virtue Juice Team
Virtue Juice Bar

Developing the first successful on-demand cold-pressed juice bar concept took hard work, attention to detail, and creative thinking. Tom and his team have graciously offered to share his secrets and best practices with others in the industry who want to offer an elevated juicing experience. Includes Q and A.

Relaxation Time.

3:00 pm

growth

Presentation ● Stage 1

Rise and Fall of jugofresh

Matthew Sherman
Consultant & Coach, Former Founder and CEO of JugoFresh

Matt Sherman founded one of the fastest growing and most successful juice bar companies in the US, quickly expanded to 10 locations in the Miami area, and received a ton of press about his company. Then, as fast as it grew, it was gone. Learn about the tough lessons that were learned and how to avoid them in your business.

startup

Workshop ● Stage 2

Customer Service Mastery

Andrew McFarlane
Founder and CEO, StartAJuiceBar.com

Learn the customer service do's and don'ts and how to be to build a loyal following through genuine and thoughtful service.

Relaxation Time.

4:00 pm

none

Event ● 1st Stage

Award Ceremony

Goodnature World Juicing Championship

We will be bringing the three finalists on stage and announcing the winners of the Goodnature World Juicing Championship! Exciting awards and prizes to be announced soon.

Relaxation Time.

5:00 pm

none

Wrap Up ● Stage 1

Closing Remarks

Charlie Wettlaufer
President & CMO, Goodnature

Relaxation Time.

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