Schedule

11/10/2018

7:00 am

Beach Yoga - Cancelled

9:00 am

Light Breakfast & Networking

10:00 am

Keynote

Opening Keynote

Charlie Wettlaufer
President, Goodnature

Charlie opens the day with a brief outline of the event, and touches on the most important factors that are affecting the juice industry today.

10:20 am

Speaker and Q&A

Thirty Years of Juice

Jimmy Rosenberg
Founder, Evolution Fresh

Jimmy has been in the industry since before it was cool. He is a serial juice entrepreneur and has successfully built two juice brands (Naked, Evolution Fresh) that have been acquired by national food and beverage companies. Hear about the history of juice and Jimmy's vision for where it's going.

11:00 am

Speaker and Q&A

Building an Omni-Channel Business

Shizu Okusa
Founder & CEO, Wellthy & Co

Shizu has built the Apothékary health and wellness brand that sells through many channels including delivery, retail, online, and store-within-a-store. Learn how you can implement multiple distribution channels into your juice business.

    M'Lissa Story

    M'Lissa Story

    Founder, High Lift Juicery

    Workshop

    Small is Beautiful

    Learn about why some companies choose to be hyperlocal— forming long term, meaningful relationships with other local businesses and building a community without expanding outside their region.

    • 45 Minutes

    11:45 am

    Speaker and Q&A

    Repurposing Juice Pulp

    Kaitlin Mogentale + Ashley Miyasaki
    Co-Founders, Pulp Pantry

    Co-founders of Pulp Pantry, Kaitlin and Ashley are dedicated to finding ways to turn food waste into health food products. Pulp Pantry has proven methods that allow juice companies to sell co-branded snacks made from their own juice pulp to their current customers.

    Timothy Nickerson + Michelle Nickerson

    Timothy Nickerson + Michelle Nickerson

    Founders, Maine Juice Co.

    Workshop

    100% USDA Organic Certification

    What you need to know before going for your USDA Organic Certification. Timothy and Michelle run through what it takes to become 100% USDA Organic Certified and how to streamline the process so you are ready to make the jump.

    • 45 Minutes

    12:30 pm

    Short Break

    12:45 pm

    Speaker and Q&A

    Creativity in Juicing and Beyond

    Ari Sexner
    Juice Business Consultant and Author

    Ari is a recipe creating expert, and has a passion for teaching others how to do the same. Learn about his unique approach to recipe creation in juicing and more.

     Dan Schwartz

    Dan Schwartz

    VP Operations, Dr Smood

    Workshop

    Organic Supply Chain and Inventory Management

    Operating a multi-location organic food and beverage business is difficult, especially when dealing with raw juice. Dan Schwartz and Lia Chmil manage ordering, inventory, and waste management for eleven locations of Dr. Smood in Miami and NY.

    • 45 Minutes

    1:30 pm

    Catered Lunch - Green Truck

    2:30 pm

    Panel

    Increasing Profitability

    Panel Discussion
    Various Speakers

    A discussion panel on increasing profitability in a juice business with experts who have first hand experience.

      3:15 pm

      Andrew McFarlane

      Andrew McFarlane

      Founder and CEO, StartAJuiceBar.com

      Workshop

      Developing a Unique Juice Business Brand

      Learn how to approach your juice brand in a unique way, setting you apart from the competition.

      • 45 Minutes

      4:00 pm

      Short Break

      4:15 pm

      Speaker and Q&A

      Scaling a beverage business

      Daina Trout
      Co-Founder, Health-Ade Kombucha

      Daina founded Health-Ade as a small, local kombucha company and it can now be found in over 12,000 stores while staying true to her core values. Daina will tell her story and answer questions you have about growing your company.

      5:15 pm

      Juicing Companion Book Launch - Rose Cafe

      11/11/2018

      7:00 am

      Beach Yoga - Cancelled

      9:00 am

      Light Breakfast & Networking

      10:00 am

      Intro

      Day 2 Intro

      Charlie Wettlaufer
      President, Goodnature

      Charlie opens the day with a brief recap of the previous day and some exciting details of what is still to come.

      10:15 am

      speaker and q&a

      Balancing Business and Family

      Katie Raquel
      Founder, Katie's Coldpress

      Katie believes parents have unique skills that help them thrive as entrepreneurs, and cannot wait to share the strategies and mindsets that have helped her navigate both roles.

      Lakeasha Brown

      Lakeasha Brown

      Founder, 1987 Juices

      Workshop

      Beyond the Bottle

      Learn how to expand the customer experience beyond the product you sell. Educational, beneficial interactions with customers will drive your brand and customer loyalty.

      • 45 Minutes

      11:00 am

      speaker and q&a

      Preserving Juice and Extending Shelf Life

      Joyce Longfield
      HPP and Food Safety Consultant

      Joyce dives into the details on how you can get the most out of your production by safely preserving juice and extending its shelf life.

      Jordan Rosendale

      Jordan Rosendale

      Founder and CEO, JK Juices

      Workshop

      Social Media Marketing In Depth

      Jordan goes in-depth on how she has leveraged social media to gain a loyal customer base for her mobile juice business.

      • 45 Minutes

      11:45 am

      Short break

      12:00 pm

      speaker and q&a

      Are you ready for growth?

      Kenny Lao
      CEO, Culinary Task Force

      Many people try to grow their business before it's ready, which compounds and issues the company already has. Learn how to evaluate your readiness for growth.

      Charlie Wettlaufer

      Charlie Wettlaufer

      President, Goodnature

      Workshop

      Juicing with the Goodnature X-1 Mini

      Get your hands dirty with green juice in this tutorial on producing highly nutritious and delicious cold-pressed juice using the Goodnature X-1 Mini.

      • 45 Minutes

      12:45 pm

      Catered Lunch - Lime Truck

      1:45 pm

      speaker and q&a

      Taking a Juice Bar from Good to Great

      Andrew McFarlane
      Founder and CEO, StartAJuiceBar.com

      Andrew has helped dozens of juice bars improve their operations and branding, and will discuss the most important factors when taking your juice bar from good to great.

      Ari Sexner

      Ari Sexner

      Juice Business Consultant and Author

      Workshop

      Create Amazing Recipes

      Get creative in the kitchen, learn about PH / acidity, sweetness, and mixing ingredients for flavor.

      • 45 Minutes

      2:30 pm

      Speaker and Q&A

      Bokashi Composting

      B. Baba + Tess Feigenbaum
      Epic Renewal

      Tess and Baba discuss how they are working to redefine the approach to waste and striving to shape a new vision for a zero-waste future. Learn how you and your business can be part of the solution.

      Eric Wettlaufer

      Eric Wettlaufer

      CEO, Goodnature

      Workshop

      Juicing Association Round Table Discussion

      The juicing industry needs to come together and lobby for important changes. What are the issues we should focus on? Join the discussion. To join, you must own or operate an existing juice business.

      • 45 Minutes

      3:15 pm

      Short break

      3:30 pm

      Speaker and Panel

      Structuring Cleanses

      Hanna Gregor
      Founder, OH Juice

      Hanna walks us through the nutritional benefits of detoxing the body by way of juice cleanses. Learn the proper way to structure a cleanse and add them to your menu.

      4:15 pm

      Panel

      Educating our customers

      Panel Discussion
      Various Speakers

      In-depth panel discussion on how we can best educate consumers on the benefits of juice, juice cleanses, and detoxing through marketing and in-person interactions.

        5:00 pm

        Speaker

        Wrap up session

        Charlie Wettlaufer
        President, Goodnature